PUBLIC RELATIONS
The Regional website is one of the most important tools for conveying information to the community, for the promotion of the Region, and for cooperation with the news media. The well-known site, www.kr-vysocina.cz, has since the Region’s inception amassed an enormous amount of data, due to the fact that the Region uses it to publicize practically everything that laws permit. Vysočina has, in this way, twice scored in the competition “Otevřeno” (Open), which assesses openness and transparency in decision-making by Czech administrative offices. In 2004, the website won the competition, and, in 2006, it received acknowledgement for publishing a list of administrators’ and politicians’ telephone numbers, including to their mobile phones, thereby making it possible to determine whether or not they are at work.
Specifically for the community, the regional and non-profit organizations issue a monthly publication named Zpravodaj (Reporter) that has also earned several recognitions. The periodical, which informs of the latest legislation, regional decrees, subsidies, and the like, is the holder of a professional-level certificate in the competition Zlatý středník 2006 (Golden Semicolon 2006).
For the public, the Region also prints the monthly publication Kraj Vysočina, a very popular periodical, which took first place in the category Best Magazine for Public Information in the Zlatý středník competition in 2004. In 2006, the monthly magazine was awarded a professional-level certificate in this competition. According to a public opinion survey, conducted in 2006 by the Factum Invenio agency, 64 % of the Region’s inhabitants read Kraj Vysočina.