TOURISM
www.region-vysocina.cz
The support of tourism is one of the Region’s greatest priorities. It goes about this in several ways, primarily through its grant policies, aimed at modernizing the fundamental and supporting tourism infrastructure, improving the quality of its services, and producing tourist products. In addition to the grant policies of the Vysočina Fund, the Region has also been a successful candidate in the European SROP grant plan. The Region, for its own part, publishes theme-specific materials that are meant to help visitors to find their way to the Region’s attractive sites.
Since 2004, the regional tourist portal has been operating at www.region-vysocina.cz, giving complete information on elaborately-themed trips with an interactive database of cultural and social events, accommodations, and so on. The tourist, who decides to visit Vysočina, will encounter all services there.The Region promotes its tourist offers very seriously in the form booths at fairs, workshops, press tours, professional tour providers’ trips, and advertisements.
Based on an analysis of the tourism potential in the Region and leading source markets, the Vysočina’s palette of tourism activities was presented at 7 domestic and 11 international tradeshows in 2006. At the domestic shows, the displays of more than 30 m2 were built by contractors (Regiontour, Holiday World); for smaller tradeshows, the Region uses a booth that meets tradeshow requirements and its graphic design is executed to correspond with the Region’s design manual. For the international tradeshows, the presentation of the individual tourist regions was handled by the national exposition agency CzechTourism, under which each region was given a counter for graphic exhibits and a conference desk. The exception was the tradeshow in Bratislava, where the Vysočina Region had its own booth.
Table – Tradeshows at which the Region presented its Tourism Palette in 2006
Table – Several long-term projects in the region in the field of tourism